Maker of things. Designer of Experiences. Team Player.

Hoop City Memphis

I started Hoop City Memphis to focus more closely on basketball, whereas Memphis Threat's design scope trends toward less mainstream pursuits. Hoop City is a reflection of how ingrained basketball is in Memphis' culture and history. While the audiences are different in general, there is some crossover, and it is not uncommon for some customers to own both Memphis Threa and Hoop City shirts

I design for Hoop City. I built the website and branding. I also created many of the taglines that go along with the brand, such as "This is Memphis. We Grind Here", and "From Memphis. For Memphis".

Click any of the images below, or here to go to the Hoop City Memphis website

Hoop City Memphis by Ian Lemmonds Hoop City Memphis by Ian Lemmonds Hoop City Memphis by Ian Lemmonds Hoop City Memphis by Ian Lemmonds Hoop City Memphis by Ian Lemmonds