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Ian Lemmonds: Digital Technologist

If you expect people to care about something, you have to inspire them. It’s my job to inspire people through digitial interactions and online experiences. I’ve been doing it for more than fifteen years now, and I’m as passionate about it now as I was when I started.

My background in art and design transitioned into digital when I realized that regardless of the medium, the goal is the same: to create something evocative and memorable. You have to make people feel something if you expect them to remember your message after they’ve closed their browser window or placed their phone back in their pocket.

For the past three years, I was an Associate Creative Director at Sullivan Branding. Many agencies have a partition between the creative department and the digital department. They work simultaneously, but seperately. I brought the idea of ‘technological agnosticism’ into the organization, working with both departments simultaneously. I also trained many in the creative department how to work in various aspects of online, such as showing designers how to work HTML5 and CSS, as well as Content Management Systems.

I was recently described as a ‘loose electron’ because of my ability to work onto almost any project (design, web, video, etc.) and because I’m equally comfortable communicating with both designers and developers. I am proud of that description. Ian Lemmonds: Loose Electron.